With an increasing growth in the global market, the companies operating in this industry are obligated to come up with innovative strategies in order to sustain the intensely competitive market. Moreover, various government and private research institutes are putting in substantial efforts with the help of favorable trade policies to identify the benefits of this premium milk type.
Increasing global income and gradual rise in disposable income for the population is enabling individuals and families to afford premium quality UHT milk. The type of milk consumption by families in different strata of the society determines the kind of milk product that should be made available to them. The poor section of a society usually depends on milk powder as a source of milk consumption, since they cannot afford fresh milk. As the society gradually improves in terms of personal income, they shift to consumption of fresh milk from the local dairy.
Societies in developed regions, such as North America and Europe, are largely exposed to UHT milk much more than the low earning developing countries. Due to increasing urbanization globally, the tendency to afford premium quality milk has gradually increased, moreover, there is larger degree of convenience to buy and store packaged milk than there is to buy fresh milk. An increased level of urbanization ensures better education and high-income jobs, which increases the potential to buy premium food items. The consumption of premium milk is significantly associated with people of a higher social and economic status; thus, UHT milk providers focus largely on marketing and branding of their products for better saleability.
The UHT milk market comprises major companies providing a wide variety of UHT milk that have a variety of products available, such as white milk for regular daily consumption and flavored milk. UHT milk is also available in different fat content and also taps the lactose intolerant population globally. The varied range of market participants provides opportunities to other players willing to bear the high risks involved in the industry. This chapter details the latest strategies and developments adopted by the key market players in the UHT milk market. In order to lead the market, a company needs to work in collaboration with the top market leaders, acquire the relatively smaller companies, bring new products and services to the market, and improve the existing products.
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The UHT milk market supply chain encompasses a global network of raw material suppliers, processors, packagers, distributors and end users. Supply chain analysis is vital in gaining a clear understanding of the market scenario. This also encompasses the relationship between the major market players and the participation of these different players across the chain. UHT milk producers procure raw materials from primary producers, such as dairy farms, which are further treated to produce UHT milk. The processed milk is further aseptically packaged using machinery for the same.
UPCOMING INDUSTRY TRENDS 