The use of cannabis started gaining traction across the globe decades ago, owing to its benefits across medical, recreational, industrial, and religious fields. As the cannabis industry continues to grow, key players face an uncertain operating landscape concerning varied regulations related to the legalization of cannabis across the globe.
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Cannabidiol (CBD) is an active ingredient of cannabis but is non-psychoactive in nature. It offers many health benefits; thus, it has gained popularity among consumers as well as manufacturers over the years. Several countries have implemented laws concerning the use, sale, and possession of cannabis with definite THC and CBD content for the safety of human use. The legality of cannabis for different applications varies across countries in terms of its possession, distribution, cultivation, production of the end product, and medical conditions. These policies are usually regulated in most countries by their regulatory bodies but may differ among states within the same country.
Marijuana and hemp are the best-known strains of cannabis sativa plant for its medical and recreational benefits. CBD and THC are the most important bioactive compounds present in the plant. Moreover, over 100 phytocannabinoid compounds have been identified in the Cannabis sativa plant alone. CBD is a non-intoxicating cannabinoid associated with health benefits and includes analgesic properties. THC, an intoxicating agent, is commonly present in marijuana but is present at less than 0.3% in hemp; thus, hemp is the preferred source for obtaining CBD. In recent years, the market for medical cannabis has seen a significant rise in demand, majorly from the CBD oil industry.
Although CBD products provide health benefits, manufacturers still face several regulatory issues. Both the FDA and the European country regulators prohibit manufacturers from selling their products as dietary supplements and are not allowed to claim any health benefits from consuming CBD beverages.
The increasing legalization of cannabis and its increasing adoption across the globe are the factors driving the demand for CBD-infused beverages. Moreover, the CBD-infused beverages market is witnessing several upcoming trends and opportunities, further propelling growth in the industry. The initiation of research and development activities for the production of healthy CBD products is expected to drive the market during the forecast period 2019-2025.
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Research concerning cannabis and its industrial derivative, hemp, is continuously evolving. Research activities have demonstrated the high potential of CBD for numerous medical applications ranging from pain management to curing headache and muscle spasms. CBD is also proven to be effective for the treatment of arthritis, cerebral palsy, and several other autoimmune and neurodegenerative diseases. Multiple research organizations, universities, and institutes such as National Institutes of Health, University of Strathclyde, and the University of Queensland, among others, of North America, Australia, China, and Europe are also conducting research studies to evaluate the antifungal, antibiotic, and anti-microbial properties of CBD.
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