Agricultural surfactants fall under the broad category of agrochemicals products wherein high consumption of agrochemicals largely aids the growth of the surfactants. The regular developments in the surfactant field is continuously changing the consumer’s perception about its usage. Surfactants are surface active agents which help growers use herbicide, insecticide and fungicide more efficiently. Surfactants helps in reducing the surface tension of water, moreover, since these solutions are mostly water, this keeps the spray on the targeted pest rather than moving onto the soil.
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Surfactants are surface active agents, which are types of activators designed to enhance the dispersing/emulsifying and spreading properties of the spray mixture. Depending on the type of polar heads, these surfactants can be anionic, non-ionic, cationic, and amphoteric. If the charge is negative, the surfactant is called anionic; if the charge is positive, it is called cationic. The non-ionic surfactant has no charged groups in its head and amphoteric surfactant combines the properties of both anionic and cationic surfactants. The choice of surfactant in the agriculture industry depends primarily on the type of weed/ disease/ plant targeted.
Pesticides usually consist of an active and inactive or inert ingredient. These inactive or inert ingredients can be adjuvants (surfactants), preservatives, solvents, diluents, thickeners, and stabilizers. A surfactant assists in enlarging the area of pesticide coverage and enhancing the absorption, which is an important factor for a pesticide to function properly.
With the increasing pressure on the global food production and adoption of modern farming practices and technologies, the demand for pesticides is expected to increase, which, in turn, would enhance the growth of the agricultural surfactant market. Fungicide-based surfactants are the growing segment due to increased priority on post-harvest wastage reduction, mainly in the developing countries.
The competitive landscape for the agricultural surfactants market demonstrates an inclination towards companies adopting strategies such as product launches and developments, and partnerships and collaborations. The major established players in the market are focusing on product launches and developments to introduce new technologies or developing further on the existing product portfolio. BASF SE, Croda Chemicals, DowDuPont, Evonik Industries, Huntsman Corporation, Nufarm, Clariant International, Lamberti S.p.A, Helena Chemical Company, and Wilbur Ellis among others, are the prominent players in the agricultural surfactants market. The market is severely fragmented with the presence of a large number of small-sized to medium-sized companies that compete with each other as well as large enterprises.
The result of the emerging strategies and developments are already surging the market in the form of business expansions and contracts. Moreover, the growing market of agricultural surfactants is further expected to increase the involvement of companies across different segments of the value chain. Majority of the companies preferred entering into business expansion and contract to enhance their presence while the relatively less adoptive strategies comprised product launches, partnerships, collaborations, and joint ventures. Business expansions and contracts across the value chain of the agriculture surfactant industry presented a major strategic move made by a large number of companies since 2016. For instance, in March 2019, Nufarm acquired Syngenta and Adama Agriculture Solution Ltd. to capture its product portfolio of crop protection and to strengthen its market position. Earlier, in March 2018, Stepan Company acquired the surfactant production facility of BASF Mexicana, S.A.DE C.V., to enhance the role of Stepan Company as a surfactant supplier in the Latin American market.
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The agricultural surfactant market ecosystem also encompasses several research institutes, associations and others. Additionally, the market also encompasses a significant number of industry bodies, and government and research organizations. Various government research institutes, such as National Pest Management Association, European Crop Protection Association, and World Bank are making substantial efforts to identify the benefits of agricultural surfactants using favorable trade policies.
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